Advertising vs PPC

Banner ads have always been the most dominant form of advertising. Ever since their advent online, static banners were everywhere around the internet giving the worldwide web the ability to look more beautiful to its surfers. Apart from that, banner advertising originally turned out to advertisers' bliss, filling their pockets with solid revenues in a very short time.

The advent of Pay-Per-Click (PPC) advertising has brought an incredible change in the way advertising is done on the worldwide web and have turned itself into one of the most important forms of advertising. It now successful shares a fair ratio of advertising with banner advertising. The comparison of 'banner advertising' and 'PPC ads' has always been a hot topic of discussion among advertisers all around the world.

There are some people who believe that Banner Advertisement is dying a slow death. But then you see the entire worldwide web filled with different kinds of banner ads, more powerful than the old static ones - full of colors, animations and life! There must be a reason that they still exist - and the reason is that if you know how to use them right, they convert amazingly even today. But that's another article in itself.

A large majority of internet surfers is visually oriented. A website attracting thousands of visitors can be a wonderful ground for banner advertising. However, a good understand of how banner ads work in today's scenario is crucial.

PPC ads are on the other hand several advantages that seem to dominate the idea of banner advertising. First of all, PPC is laser focused and helps bring far more targeted traffic than any banner ads campaign can ever bring. PPC therefore has the power to generate more ROI (Return on Investment) in many cases.

If you consider yourself to be a really good advertiser, you must definitely go for banner ads. But hey, you learn swimming by diving in at the first place. Your greatest motivation is the returns banner ads can provide you with if you learn how to use them right.