Small businesses are faced with the threat of large and medium firms with surplus of cash to market online. But relax; internet is a great equalizer: unlike offline marketing world where only biggies eat up the amount of media space and thus mind space.
Internet has a place for everyone and the trick is to get to the right people in the right time. Most internet users use search engines to find what they want. So the small business marketer should target those first. Here she will be faced with things like Search Engine Optimization (SEO) which involves on-page and off-page optimization and lots of other things.
She will also be faced with competition – tough, ruthless competition from millions, sometimes billions of web pages competing for the first rank in Google or Yahoo! (these two take up almost 77% of search engine users market).
The trick here is to be ethically ruthless. The biggies have the advantage of funds thus access to paid promotions and subsequent higher rankings in Google and increased traffic. Small businesses have to be ruthless and focused in their marketing endeavors. Always keep in mind that internet is almost a fair battleground yet a battleground nonetheless.
The biggies have the money, we have something better: brains to use free promotion tools. It’s all about hitting where it hurts the most – market your site where people AND search engines will see you. Let’s discuss this briefly.
Google Page Rank is a major factor that decides your rakings in search engines (to see the Page Rank of your website install Google toolbar, you’ll find a small line which is either full green, partial green and white or full white: the greener the line more the page rank). No one can pay Google to get higher page ranks. It depends on good SEO.
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It takes much time to get a site up and indexed by Google in their database. This itself will take about 3-4 weeks. The Page Rank of the website will be 0. If you don’t do SEO then your page rank will be 0 for a long time and your site won’t appear for any generic keywords related to your industry. First step is to increase your Page Rank. Forget the biggies and their mammoth promotion budgets, I already did.
I put up this blog in Feb 2006 and promoted rigorously – the result is I have a Page rank of 4 already! I have optimized my blog (only the title tag) with “website promotional and internet marketing – a hot keyword but with competition running to 90 million web pages. When Google indexed my blog I first appeared on #187; two months down the line I appear for the same keyword on #73 and moving towards the coveted top positions.
All this without any sort of help from paid promotions, spending next to nothing and being ethically ruthless. I have 3 more cases like this but since it was for my freelance clients I cannot illustrate them here because of privacy issues.
Small businesses need to have a website, so that is an investment they would have to make. Rest is all internet marketing. Remember, if you are not doing paid promotions then the results will take a little more time but it is possible.
Internet has a place for everyone and the trick is to get to the right people in the right time. Most internet users use search engines to find what they want. So the small business marketer should target those first. Here she will be faced with things like Search Engine Optimization (SEO) which involves on-page and off-page optimization and lots of other things.
She will also be faced with competition – tough, ruthless competition from millions, sometimes billions of web pages competing for the first rank in Google or Yahoo! (these two take up almost 77% of search engine users market).
The trick here is to be ethically ruthless. The biggies have the advantage of funds thus access to paid promotions and subsequent higher rankings in Google and increased traffic. Small businesses have to be ruthless and focused in their marketing endeavors. Always keep in mind that internet is almost a fair battleground yet a battleground nonetheless.
The biggies have the money, we have something better: brains to use free promotion tools. It’s all about hitting where it hurts the most – market your site where people AND search engines will see you. Let’s discuss this briefly.
Google Page Rank is a major factor that decides your rakings in search engines (to see the Page Rank of your website install Google toolbar, you’ll find a small line which is either full green, partial green and white or full white: the greener the line more the page rank). No one can pay Google to get higher page ranks. It depends on good SEO.
Â
It takes much time to get a site up and indexed by Google in their database. This itself will take about 3-4 weeks. The Page Rank of the website will be 0. If you don’t do SEO then your page rank will be 0 for a long time and your site won’t appear for any generic keywords related to your industry. First step is to increase your Page Rank. Forget the biggies and their mammoth promotion budgets, I already did.
I put up this blog in Feb 2006 and promoted rigorously – the result is I have a Page rank of 4 already! I have optimized my blog (only the title tag) with “website promotional and internet marketing – a hot keyword but with competition running to 90 million web pages. When Google indexed my blog I first appeared on #187; two months down the line I appear for the same keyword on #73 and moving towards the coveted top positions.
All this without any sort of help from paid promotions, spending next to nothing and being ethically ruthless. I have 3 more cases like this but since it was for my freelance clients I cannot illustrate them here because of privacy issues.
Small businesses need to have a website, so that is an investment they would have to make. Rest is all internet marketing. Remember, if you are not doing paid promotions then the results will take a little more time but it is possible.
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